What Are You Hanging Onto?

Whether it's social media stardom or the next viral marketing campaign, your identity can easily be sucked in.  You may ask what does it matter?  It matters much.  Examine where your identity rests and you'll know what you're hanging onto.

The greatest artists, thinkers, and entrepreneurs are the ones who have a graceful indifference to their craft.  By that I mean they pour themselves out not thinking of what may come next.  It's beautiful to observe.

Maybe they're content to let eternity judge the quality or significance of their work.  It really doesn't matter…see Steve Jobs, Miles Davis, Nelson Mandela or Mother Teresa here for a flesh example.

The answer to this post's question is nothing.

Hang onto nothing and change the world.

What Marketing Can’t Fix

Here are some things marketing can't fix:

  1. Leaders who wear masks
  2. Followers that have lost faith
  3. A culture broken from the start
  4. Unwillingness to change
  5. Organizations that don't put the customer first-really
  6. A salesforce only focused on sales
  7. An organization that doesn't aspire to something greater than last years results
  8. Apathy
  9. Wounded clients
  10. Exhausted faux-marketing techniques

The Entrepreneur Connection

If you're not hanging out with other entrepreneurs (positive ones), you're crazy.  Don't mean to be so direct, but it really can help.  I've been discovering this in the last few weeks.  Big revelation, huh? 

The power is found in the connection.  You'll find you're not alone, which is often the case inside of an employment situation. Everyone is self-employed anyway.  That's why this is not just for the self-employed.  That's right, even if you're employed you should be doing all you can to connect with other like-minded folk.  The universe is too big to go it alone. 

And if you think of yourself as a freak or an outsider, you'll find other freaks and outsiders in these confines.  Don't be a best kept secret.