A Different Approach

800-CEO-READ has an interesting review of a new book entitled Firms of Endearment: How World-Class Companies Profit from Passion and Purpose.  There are some quality organizations profiled and the authors assert that these organizations hold in tight tension the desires of all stakeholders.  I don’t know if that’s truly possible, but you can’t argue with the results of a Whole Foods.

I admire any organization or individual that is driven by their purpose and passions.  Not only is it rare, but it is courageous.

Can you or your organization be successful pursuing these ends?