Just Return the Call

One thing that drives me nuts is someone not returning the call.  Now, if someone was in a serious accident or was called into an emergency meeting, I would understand a delay in responding.  But I have no sympathy for those who lack the professionalism, organizational skill or some other dysfunction.

I find it ironic that organizations that tout their "customer-centric" culture are some of the greatest abusers of responding in a timely manner.  Maybe its arrogance or complacency.  Just the same, the taste left in the mouth of the person/client waiting to hear is bitter.  Here’s a clue; if you can’t do the small things (responding for example), then you won’t be able to do the big things.

If you’re not returning a customer’s call, then you must be confused as to how you make money.  If it is your lead or contact, then you must not care about your future opportunities.   

Do your business a favor and just return the call.