Wrote this a few years ago, regarding leadership and the social media frenzy, and it still has relevance today.
I'm all-in on the trends created by social media. This is natural because of my involvement (passion and revenue) in it. Lois Kelly reminds us though, of how some elements are timeless-leadership and change. You can read her post here.
If were a poor leader before the social media frenzy, then you're probably still a poor leader. The way that changes is when you do something relating to your heart. Anything less is a waste of time, and you don't have as much of that as you think.
I am encouraged by quality leaders who went into the social media arena strong, but are now stronger for the tools (Twitter, blogs, etc.) found there.
Which category do you fall into? The answer will be an awakening-either way.