Found this post today titled "Corporate Podcasting Ideas" from the The Engaging Brand. It struck me how we can use things like podcasts to build engagement with our employees. Organizations can make the mistake of thinking that media is nothing more than entertainment.
We’re in the twenty-first century…time to trust if we want engagement. In other words, don’t be afraid of media (blogging, podcasts, etc.). Use it to build something in your people.
I agree, the key for both blogging and podcasting is not to use it because everyone is talking about it but to use it as part of an engagement strategy. Here is another thought – let the employees use it to create dialogue for you, not for you to tell your message?