Where’s the Serve in Service

My son has issues with food allergies.  Consequently, my family sometimes needs assistance from the medical community.  The day my son was having issues must have been a bad day for empathy.  The doctor’s office seemed “put out” by our concerns.  Our son’s physician is great, but his staff could use a crash course in understanding what customer (or patient) service is.  I won’t even start on the racket that is healthcare.  The doctor’s office is an object lesson in the no serve in service idea.  You’ve been there before.  Maybe it was your doctor, or maybe it was your cable company.  Either way, you’ve felt the frustration.  Some organizations don’t understand that that is no service without the serving.  It’s the eight hundred pound gorilla in the corner of the room.