{"id":178,"date":"2012-11-15T06:45:00","date_gmt":"2012-11-15T06:45:00","guid":{"rendered":"http:\/\/www.epicliving.com\/epic\/the-future-of-hr-with-carol-morrison-of-i4cp\/"},"modified":"2012-11-15T06:45:00","modified_gmt":"2012-11-15T06:45:00","slug":"the-future-of-hr-with-carol-morrison-of-i4cp","status":"publish","type":"post","link":"https:\/\/www.epicliving.com\/epic\/the-future-of-hr-with-carol-morrison-of-i4cp\/","title":{"rendered":"The Future of HR with Carol Morrison of i4cp"},"content":{"rendered":"<p>The following is an interview I conducted with Carol Morrison of <a href=\"http:\/\/www.i4cp.com\/\" target=\"_blank\">i4cp<\/a> on the future of HR. A very compelling conversation we had.<\/p>\n<p>Carol<br \/>\nMorrison is a Senior Research Analyst. She has been with i4cp for eight years,<br \/>\nresearching and writing about the talent, strategy, and leadership issues that<br \/>\ndirectly affect organizational performance. In addition, Carol has authored<br \/>\narticles for <em><a class=\"zem_slink\" href=\"http:\/\/en.wikipedia.org\/wiki\/Talent_management\" rel=\"wikipedia\" target=\"_blank\" title=\"Talent management\">Talent Management<\/a> Magazine,<br \/>\n<a class=\"zem_slink\" href=\"http:\/\/en.wikipedia.org\/wiki\/Chief_learning_officer\" rel=\"wikipedia\" target=\"_blank\" title=\"Chief learning officer\">Chief Learning Officer<\/a>, HRPS Journal, Human Resource Executive,<\/em> and other<br \/>\npublications. <\/p>\n<p><strong>&#0160;<\/strong><\/p>\n<p><strong>I\u2019ve heard for some years that HR<br \/>\nprofessionals desire a role that makes them more of a partner in the business<br \/>\nenterprise. Is this desire becoming a reality? Are they moving the needle?<\/strong><\/p>\n<ol>\n<\/ol>\n<p>You\u2019re absolutely right. This has been \u2013 and continues to<br \/>\nbe \u2013 an evolution for HR and the <a class=\"zem_slink\" href=\"http:\/\/epicliving.blogs.com\/epic_living\/2012\/11\/need-and-demand.html\" rel=\"autointext\" target=\"_blank\" title=\"Need and Demand\">business partner<\/a> role. i4cp\u2019s interviews with<br \/>\nCHROs and other top HR and business leaders confirm that many are shifting<br \/>\ntheir HR functions toward greater efficiency in handling the transactional and<br \/>\nadministrative duties typically associated with HR. Technology is helping to<br \/>\nenable that transition.<\/p>\n<p>In turn, greater efficiency affords HR professionals more<br \/>\ntime to focus on the value they can provide to the business by helping to<br \/>\nidentify issues that impede productivity, by uncovering potential opportunities,<br \/>\nand in working with business leaders to better leverage the contributions of<br \/>\nthe workforce. As i4cp\u2019s recent study, <em>The<br \/>\nFuture of HR: The Transition to Performance Advisor, <\/em>underscores, the HR<br \/>\nprofessional\u2019s role is all about driving organizational performance and that\u2019s<br \/>\nunfolding in more companies today.<\/p>\n<p><strong>What traits\/strengths should the HR<br \/>\nprofessional of tomorrow possess?<\/strong><\/p>\n<p>Exploring competencies that the future<br \/>\nHR professional will need is one of the core aspects of the i4cp study.<br \/>\nCertainly, keen business savvy is the starting point for a business partner who<br \/>\ncan be a trusted and <a href=\"http:\/\/www.i4cp.com\/productivity-blog\/2012\/10\/30\/i4cp-study-only-26-of-organizations-expect-to-find-hr-leaders-from-hr-university-programs\" target=\"_blank\">credible advisor<\/a> to business leaders. It\u2019s more than an<br \/>\nunderstanding of basic financial statements and business models. It\u2019s in-depth<br \/>\nbusiness acumen, along with such competencies as strategic thinking, the<br \/>\nability to develop and execute strategy, a strong sense of ethics,<br \/>\norganizational design skills, comprehension of metrics and analytics, decision-making<br \/>\ncapabilities, and an understanding of technologies and information systems. <\/p>\n<p>CHROs with whom we spoke told i4cp<br \/>\nthat HR performance advisors need to know how to ask the right questions to get<br \/>\nat the issues important to the business. They need courage to speak up when<br \/>\nit\u2019s important to question the status quo, and the emotional intelligence that<br \/>\nenables them to effectively function in volatile situations and to serve as<br \/>\nconfidantes when business leaders need reliable counsel.<\/p>\n<p><strong>How will the HR function stay relevant<br \/>\nin the next 10 years?<\/strong><\/p>\n<p>By contributing those competencies<br \/>\njust described. As long as organizations employ workforces, HR will be not only<br \/>\nrelevant, but crucial. Human capital generally represents an organization\u2019s<br \/>\ngreatest investment and its greatest asset. If you are a leader who believes<br \/>\nthat employees and their contributions are key elements that drive innovation,<br \/>\ndifferentiation, and competitive advantage, then there\u2019s an important place in<br \/>\nyour organization for <a href=\"http:\/\/www.i4cp.com\/trendwatchers\/2012\/10\/31\/how-hr-must-evolve\" target=\"_blank\">HR professionals<\/a> who can help you optimize performance by<br \/>\nensuring that your workforce is appropriately trained, motivated, and deployed<br \/>\nto execute your business strategies.<\/p>\n<p>In some ways, HR is exploring the last<br \/>\nfrontier that holds promise for truly affecting business performance. The<br \/>\neconomic challenges of recent years have sharpened leaders\u2019 abilities to cut<br \/>\ncosts, streamline processes, and wring all they can from tangible<br \/>\norganizational assets. There is tremendous power in the intangibles that<br \/>\nemployees bring: discretionary effort, creativity, tenacity, wide-ranging talents,<br \/>\nand the desire to excel \u2013 to name just a few. HR is the integral link in the<br \/>\nperformance chain \u2013 the force for uncovering and developing that <a class=\"zem_slink\" href=\"http:\/\/en.wikipedia.org\/wiki\/Human_capital\" rel=\"wikipedia\" target=\"_blank\" title=\"Human capital\">human capital<\/a><br \/>\npotential.<\/p>\n<p><strong>On the whole, do most HR professionals<br \/>\nunderstand the challenges ahead within the world of work?<\/strong><\/p>\n<p>Yes \u2013 certainly as well as any of us<br \/>\ncan understand the challenges within our volatile business environment. HR<br \/>\nprofessionals see the work world\u2019s issues reflected in the faces of the<br \/>\nemployees and managers they serve every day. So long as HR professionals \u2013 and<br \/>\nthose involved in every other business discipline \u2013 remain curious, eager to<br \/>\nlearn, and engaged in moving their organizations ahead, they\u2019ll rise to the<br \/>\nchallenges that come their way.<\/p>\n<p>In fact, HR already may be ahead of<br \/>\nthe curve. HR professionals often are intimately involved in organizational<br \/>\nchange initiatives. Leading the way for change and helping employees and<br \/>\nleaders, alike, adjust to it has afforded HR professionals years of<br \/>\nopportunities to develop the agility and resilience to meet even unanticipated<br \/>\ncircumstances with solid skills and resolve. <\/p>\n<p>In addition, the HR leaders who shared<br \/>\ntheir views with i4cp made clear their investment in providing their promising<br \/>\ntalent with unprecedented development options. Often, these involve stretch<br \/>\nassignments, job rotations, and specialized training that extends far beyond<br \/>\nthe boundaries of HR. That means HR professionals are learning about<br \/>\noperations, finance, marketing, and other business functions, along with the<br \/>\nchallenges they face. They return to HR with expanded networks that cross<br \/>\nfunctional lines and with a deeper understanding of the issues challenging employees<br \/>\nand managers organization-wide.<\/p>\n<p><strong>How can entrepreneurs, who are<br \/>\nbuilding organizations, include HR in the vision and execution of business<br \/>\nstrategy?<\/strong><\/p>\n<ol>\n<\/ol>\n<p>By doing just that \u2013 <em>including<\/em> them at the top level from the<br \/>\noutset. Savvy executives know that HR leaders are valuable members of teams<br \/>\ncharged with developing business strategy. Leaving human capital considerations<br \/>\nout of strategy formulation is an ill-informed approach that seriously<br \/>\njeopardizes execution. You wouldn\u2019t leave out budget considerations when<br \/>\nplanning new business objectives. Nor would you ignore the technologies or<br \/>\nequipment you\u2019d need to accomplish your desired ends. Employees and their<br \/>\nskills are an equally vital element. Strategies require execution, and that<br \/>\nfalls to managers and employees. In many companies, carefully crafted plans<br \/>\nfail because leaders leave human capital considerations out of the strategy<br \/>\nmix.<\/p>\n<p>When i4cp researchers interviewed<br \/>\nLarry Myers, SVP of HR at T-Mobile, he observed that \u201ccompanies that understand<br \/>\nthe impact that sophisticated, top-quality HR organizations and professionals<br \/>\ncan have, automatically gain strategic and business advantage. Their executive<br \/>\nteams would not think of making a step strategically without involving HR.\u201d<\/p>\n<p>Successful entrepreneurs understand<br \/>\nthat ideas, resources, technologies, processes and <em>people<\/em> must be deftly melded in order to bring business goals to<br \/>\nfruition. They include HR leaders in <em>developing<\/em><br \/>\nstrategies to ensure that they\u2019ve addressed all the elements necessary to<br \/>\ncapably <em>executing<\/em> those strategies.<\/p>\n<p>&#0160;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following is an interview I conducted with Carol Morrison of i4cp on the future of HR. A very compelling conversation we had.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,5,123,170],"tags":[22,637,636,19,148,638,171,635,639,634],"class_list":["post-178","post","type-post","status-publish","format-standard","hentry","category-business-commentary","category-entrepreneur-advice","category-leadership-development","category-management","tag-business","tag-business-partner","tag-carol-morrison","tag-entrepreneurs","tag-future","tag-human-capital","tag-human-resources","tag-i4cp","tag-organizational-perfrormance","tag-the-future-of-hr"],"_links":{"self":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/comments?post=178"}],"version-history":[{"count":0,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/178\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/media?parent=178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/categories?post=178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/tags?post=178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}