{"id":277,"date":"2011-11-03T08:59:07","date_gmt":"2011-11-03T08:59:07","guid":{"rendered":"http:\/\/www.epicliving.com\/epic\/looking-past-the-transaction\/"},"modified":"2011-11-03T08:59:07","modified_gmt":"2011-11-03T08:59:07","slug":"looking-past-the-transaction","status":"publish","type":"post","link":"https:\/\/www.epicliving.com\/epic\/looking-past-the-transaction\/","title":{"rendered":"Looking Past the Transaction"},"content":{"rendered":"<p>Rare is the organization that can look past the transaction.&#0160; Often, they&#39;re so fixiated on sales and sales forecasts.&#0160; The better idea here is found in the faith-based (not speaking&#0160;about religion) approach to selling and relationship-building.&#0160; The belief in your product or service&#0160;in such a way as to having faith that it will solve a problem or create a desired breakthrough.<\/p>\n<p>This is tough work and it&#0160;requires a steadfast reliance on the mission.&#0160; A career, a transaction-based business model or protecting market share&#0160;will never do.<\/p>\n<p>So the next time you look at that client or prospective client, do you see a transaction that benefits your business model?&#0160; I hope not.&#0160; You should see someone who has a problem you can solve and a relationship to be built.&#0160; There&#39;s no substitute for the latter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rare is the organization that can look past the transaction.&#0160; Often, they&#39;re so fixiated on sales and sales forecasts.&#0160; The better idea here is found in the faith-based (not speaking&#0160;about religion) approach to selling and relationship-building.&#0160; The belief in your product or service&#0160;in such a way as to having faith that it will solve a&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,5,123,170],"tags":[950,1126,1129,1127,1128,177,1125,1123,1124,1122,210],"class_list":["post-277","post","type-post","status-publish","format-standard","hentry","category-business-commentary","category-entrepreneur-advice","category-leadership-development","category-management","tag-business-model","tag-business-practiceses","tag-business-strategy","tag-clients","tag-customers","tag-management-2","tag-relationship-building","tag-sales","tag-selling","tag-transactions","tag-vision"],"_links":{"self":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/comments?post=277"}],"version-history":[{"count":0,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/277\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/media?parent=277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/categories?post=277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/tags?post=277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}