{"id":296,"date":"2011-09-21T09:45:00","date_gmt":"2011-09-21T09:45:00","guid":{"rendered":"http:\/\/www.epicliving.com\/epic\/when-authentic-was-authentic\/"},"modified":"2011-09-21T09:45:00","modified_gmt":"2011-09-21T09:45:00","slug":"when-authentic-was-authentic","status":"publish","type":"post","link":"https:\/\/www.epicliving.com\/epic\/when-authentic-was-authentic\/","title":{"rendered":"When Authentic Was Authentic"},"content":{"rendered":"

\"Masks\"<\/a> <\/p>\n

I shouln't be surprised that we've come to the point where a segment of the marketing universe is coaching "authentic."  Yes, <\/a>authenticity is now being taught.  I guess it's a new business opportunity to reform the fake.  Judging by this piece<\/a> from the New York Times, many are jumping on the bandwagon.  But in your gut, you're probably not surprised.<\/p>\n

If you're someone who is learning how to express yourself in a way that fits who you are or you are someone who's going through the process of reinvention due to job loss, then I get what you're doing and this post is not meant to rub you the wrong way.<\/p>\n

The idea of advisment around authenticity comes from a motivation to build trust.  A trust to buy.  What many businesses forget is people don't trust because those same businesses would rather make a sale than make a long-term relationship.  In a long-term relationship there is a blend of give and take, good and bad, yes and no, you get my point.  From what I see most don't have the desire or stamina to deal with that.  Ironically, I don't know many people who want a one-sided (always in the favor of the business\/provider) engagement as a customer or a human being.<\/p>\n

What are we doing?  I mean really, is authenticity something that we need to coach?  If it is, then here's my authentic recipe\/contribution to those who Really want to be more authentic:<\/p>\n