{"id":589,"date":"2008-05-19T13:00:28","date_gmt":"2008-05-19T13:00:28","guid":{"rendered":"http:\/\/www.epicliving.com\/epic\/things-customer\/"},"modified":"2008-05-19T13:00:28","modified_gmt":"2008-05-19T13:00:28","slug":"things-customer","status":"publish","type":"post","link":"https:\/\/www.epicliving.com\/epic\/things-customer\/","title":{"rendered":"Things Customers Don&#8217;t Care About"},"content":{"rendered":"<p>Took on a consulting project with a company who&#8217;s focus is on event marketing.&nbsp; As I talked to the president this morning, the following list came to my mind (we were discussing what customers care about specifically):<\/p>\n<ul>\n<li>Customers don&#8217;t care about a salesperson&#8217;s volume goal.<\/li>\n<li>Customers don&#8217;t care about your sales ranking (specifically inside your organization).<\/li>\n<li>Customers don&#8217;t care about the fine print in your literature\/contract.<\/li>\n<li>Customers don&#8217;t care if your manager read you the riot act in the morning conference call.<\/li>\n<li>Customers don&#8217;t care about who should get the blame (inside your organization)for an order botched.<\/li>\n<li>Customers don&#8217;t care about the poor technology your organization refuses to give up.<\/li>\n<li>Customers don&#8217;t care about how tough your market is.<\/li>\n<\/ul>\n<p>One thing was clear after our conversation; customers care about relationship (do you care, can you be trusted, can you be a difference-maker) and value (when the transaction is complete the customer feels good).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Took on a consulting project with a company who&#8217;s focus is on event marketing.&nbsp; As I talked to the president this morning, the following list came to my mind (we were discussing what customers care about specifically): Customers don&#8217;t care about a salesperson&#8217;s volume goal. Customers don&#8217;t care about your sales ranking (specifically inside your&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,123,521],"tags":[],"class_list":["post-589","post","type-post","status-publish","format-standard","hentry","category-business-commentary","category-leadership-development","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/comments?post=589"}],"version-history":[{"count":0,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/589\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/media?parent=589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/categories?post=589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/tags?post=589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}