Thought it was important to update this post. Originally written in 2008, it's a daily reminder that trust is important in words-written or spoken.<\/p>\n
"I have never thought of writing for reputation and honor. What I have in my heart must come out, that is why I compose."<\/em><\/p>\n -Ludwig Von Beethoven<\/em><\/p>\n You may not need this post, but I'm going to proceed anyway. In the blogging world many talk about how to increase subscribers, increase hits\/page views, or how to monetize the blog itself. Each of those efforts have merit. But why should someone who blogs want results like an increase in subscribers? I think many of us in the blogosphere have missed something in our motivations.<\/em><\/p>\n In a celebrity obsessed culture it is easy to get carried away by attention and notoriety. We forget what an authentic following means versus momentary infatuation. You could have a thousand subscribers, but does that really mean that something is being flipped? I don't think so. In my last days in corporate America I had a number of people who were "subscribers." Funny thing though, when I was escorted out my subscriber list fell dramatically. Did my ideas change? Did my expertise diminish? No, to all of those things and more. But my cache did. <\/em><\/p>\n So when I write (books, columns or blog posts) I make sure it comes from my heart. That way I can sleep at night knowing I didn't write in order to make a sale for a sale's sake. Believe me I had enough posing and posturing in corporate America to last me two lifetimes. No sense in resurrecting those tired positions for the sake of numbers. Besides, I really want change to be my partner.<\/em><\/p>\n If you're writing\/communicating through a blog or some other portal, give people authentic content.<\/em> <\/p>\n","protected":false},"excerpt":{"rendered":" Thought it was important to update this post. Originally written in 2008, it's a daily reminder that trust is important in words-written or spoken. "I have never thought of writing for reputation and honor. What I have in my heart must come out, that is why I compose." …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,6,54,521,441],"tags":[556,1251,22,336,269,119,428],"class_list":["post-634","post","type-post","status-publish","format-standard","hentry","category-business-commentary","category-learning","category-life-perspectives","category-marketing","category-weblogs","tag-author","tag-blogging","tag-business","tag-leadership","tag-professional-development","tag-self-help","tag-writing"],"_links":{"self":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/comments?post=634"}],"version-history":[{"count":0,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/634\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/media?parent=634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/categories?post=634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/tags?post=634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}