{"id":650,"date":"2008-02-18T10:48:53","date_gmt":"2008-02-18T10:48:53","guid":{"rendered":"http:\/\/www.epicliving.com\/epic\/when-marketing\/"},"modified":"2008-02-18T10:48:53","modified_gmt":"2008-02-18T10:48:53","slug":"when-marketing","status":"publish","type":"post","link":"https:\/\/www.epicliving.com\/epic\/when-marketing\/","title":{"rendered":"When Marketing Get&#8217;s Murky"},"content":{"rendered":"<p>Wanted to point you to an article I read in the current issue of <a href=\"http:\/\/www.fastcompany.com\/\">Fast Company<\/a>.&nbsp; You can view the article <a href=\"http:\/\/www.fastcompany.com\/magazine\/123\/our-profiles-ourselves.html\">here<\/a>.&nbsp; The writer, Rob Walker, makes some compelling arguments around the land mines that can be found when marketing to those on social networks.&nbsp; He focuses primarily on MySpace and Facebook, but I&#8217;m sure others apply as well.<\/p>\n<p>He warns us that the information can be&#8230;well&#8230;inflated to say the least.&nbsp; In other words, objects in the mirror are not always as they appear.&nbsp; Savvy marketers know this, the not so savvy would be vexed at what Mr. Walker articulates.<\/p>\n<p>I understand the desire to just throw it out there and hope many will fall in love.&nbsp; That would be easy and fast.&nbsp; Sad to say, life, it don&#8217;t always live that way (thank you, <a href=\"http:\/\/www.seal.com\/\">Seal<\/a>).<\/p>\n<p>Here are some things I&#8217;ve been <u><strong>learning<\/strong><\/u> about marketing and the spreading of ideas:<\/p>\n<ul>\n<li>Remind yourself everyday of who your audience is.&nbsp; Everyday.<\/li>\n<li>Don&#8217;t panic or get euphoric over stats.<\/li>\n<li>Remember, a sale\/conversion doesn&#8217;t always translate into something viral.<\/li>\n<li>Check your motivations (why, why, why and why).<\/li>\n<li>Don&#8217;t fall into the trap of group\/herd think.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Wanted to point you to an article I read in the current issue of Fast Company.&nbsp; You can view the article here.&nbsp; The writer, Rob Walker, makes some compelling arguments around the land mines that can be found when marketing to those on social networks.&nbsp; He focuses primarily on MySpace and Facebook, but I&#8217;m sure&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,521],"tags":[],"class_list":["post-650","post","type-post","status-publish","format-standard","hentry","category-learning","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/comments?post=650"}],"version-history":[{"count":0,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/650\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/media?parent=650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/categories?post=650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/tags?post=650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}