{"id":676,"date":"2008-01-10T10:19:53","date_gmt":"2008-01-10T10:19:53","guid":{"rendered":"http:\/\/www.epicliving.com\/epic\/the-mcdonalds-c\/"},"modified":"2008-01-10T10:19:53","modified_gmt":"2008-01-10T10:19:53","slug":"the-mcdonalds-c","status":"publish","type":"post","link":"https:\/\/www.epicliving.com\/epic\/the-mcdonalds-c\/","title":{"rendered":"The McDonald&#8217;s Complex"},"content":{"rendered":"<p>You&#8217;ve probably already heard about McDonald&#8217;s plans to enter the world of gourmet coffee(Starbucks, Caribou, etc.).&nbsp; I&#8217;m just wondering if McDonald&#8217;s really believes this fits their brand.&nbsp; I&#8217;ll leave the in-depth marketing analysis to <a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2006\/05\/but_i_like_the_.html\">Seth Godin<\/a>.&nbsp; But for my money, I don&#8217;t get it.&nbsp; Since I don&#8217;t frequent McDonald&#8217;s, maybe I&#8217;m not the person to ask if I would go there versus Starbucks.&nbsp; Last time I checked McDonald&#8217;s was a place to go to get what you want fast.&nbsp; <\/p>\n<p>From what I understand Starbucks isn&#8217;t concerned.&nbsp; You can look at this <a href=\"http:\/\/www.forbes.com\/markets\/2008\/01\/07\/mcdonalds-starbucks-coffee-markets-equity-cx_cg_0107markets14.html?partner=whiteglove_google\">article<\/a> from Forbes and get a feel for the pulse.<\/p>\n<p>Here&#8217;s how to avoid the McDonald&#8217;s Complex:<\/p>\n<ul>\n<li>Know your purpose and the mission, and then stick to it. <\/li>\n<li>Envy is not a good motivation to start-up or expand-into. <\/li>\n<li>You&#8217;re not a publicly traded organization, so don&#8217;t act like one. <\/li>\n<li>Ask your trusted advisor(s) whether a BIG move is wise.&nbsp; By the way, this advisor should NOT be impressed by you. <\/li>\n<li>Know thy brand well.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve probably already heard about McDonald&#8217;s plans to enter the world of gourmet coffee(Starbucks, Caribou, etc.).&nbsp; I&#8217;m just wondering if McDonald&#8217;s really believes this fits their brand.&nbsp; I&#8217;ll leave the in-depth marketing analysis to Seth Godin.&nbsp; But for my money, I don&#8217;t get it.&nbsp; Since I don&#8217;t frequent McDonald&#8217;s, maybe I&#8217;m not the person to&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-676","post","type-post","status-publish","format-standard","hentry","category-business-commentary"],"_links":{"self":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/comments?post=676"}],"version-history":[{"count":0,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/676\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/media?parent=676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/categories?post=676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/tags?post=676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}