{"id":689,"date":"2007-12-14T15:44:45","date_gmt":"2007-12-14T15:44:45","guid":{"rendered":"http:\/\/www.epicliving.com\/epic\/best-way-to-spr\/"},"modified":"2007-12-14T15:44:45","modified_gmt":"2007-12-14T15:44:45","slug":"best-way-to-spr","status":"publish","type":"post","link":"https:\/\/www.epicliving.com\/epic\/best-way-to-spr\/","title":{"rendered":"Best Way to Spread the Idea"},"content":{"rendered":"<p>As I come closer to the date of publishing my first book <a href=\"http:\/\/www.epicliving.com\/web\/index.php?page=waking-up-in-corporate-america\">Waking Up In Corporate America<\/a>, I&#8217;m fascinated by the pitches made to me by the PR world.&nbsp; Some are purely old-school sales (I just want you to buy something) and some are really spot-on in their delivery.&nbsp; <\/p>\n<p>I haven&#8217;t engaged yet with a specific firm and I might not.&nbsp; Just the same, I thought I would link you to a post from <a href=\"http:\/\/blog.guykawasaki.com\/\">Guy Kawasaki<\/a>.&nbsp; In his post on <a href=\"http:\/\/blog.guykawasaki.com\/2007\/12\/word-of-mouth-v.html\"><em>Word of Mouth Versus Key Influencers<\/em><\/a>, Guy sites a study that states what we maybe have intuitively known for a long time; word of mouth marketing works well.&nbsp; The only exception here is when your aim is fame and fortune-first and last.&nbsp; I know those twins are beasts of a complicated nature.&nbsp; So when we examine motives, we have to be careful.&nbsp; <\/p>\n<p>Word of mouth\/viral marketing is truly the only lasting approach to marketing.&nbsp; Relationships are built on the idea of telling other people about something special.&nbsp; Think of it this way; would you tell someone to buy a certain book because Oprah endorsed it?&nbsp; Oprah would help the word of mouth, but people buy because the person telling them had a wonderful experience reading the book.<\/p>\n<p>If you&#8217;re looking to spread ideas, then you need to focus on articulating your thoughts the best you can and shoot for something viral in nature.&nbsp; Viral agents spread the ideas because they see value in your ideas and want the world to change on a small or large scale.&nbsp; <\/p>\n<p>Here are some thoughts around people who will want to be viral on your behalf:<\/p>\n<ul>\n<li>They don&#8217;t need a lot of convincing.<\/li>\n<li>They will spread your ideas because you&#8217;ve made it easy for them to do it.&nbsp; Make the burden lite and the action will follow.<\/li>\n<li>They understand what your idea is because you&#8217;ve made it simple.<\/li>\n<li>They believe in your ideas because you&#8217;ve actually experienced the idea&#8230;something they connect with.<\/li>\n<li>If the idea is worthwhile it should attract because people want to be a part of something great.&nbsp; <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As I come closer to the date of publishing my first book Waking Up In Corporate America, I&#8217;m fascinated by the pitches made to me by the PR world.&nbsp; Some are purely old-school sales (I just want you to buy something) and some are really spot-on in their delivery.&nbsp; I haven&#8217;t engaged yet with a&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[521],"tags":[],"class_list":["post-689","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/comments?post=689"}],"version-history":[{"count":0,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/689\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/media?parent=689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/categories?post=689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/tags?post=689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}