{"id":717,"date":"2007-10-24T15:10:00","date_gmt":"2007-10-24T15:10:00","guid":{"rendered":"http:\/\/www.epicliving.com\/epic\/in-the-name-of\/"},"modified":"2007-10-24T15:10:00","modified_gmt":"2007-10-24T15:10:00","slug":"in-the-name-of","status":"publish","type":"post","link":"https:\/\/www.epicliving.com\/epic\/in-the-name-of\/","title":{"rendered":"In the Name of Branding"},"content":{"rendered":"<p>Found <a href=\"http:\/\/brandautopsy.typepad.com\/brandautopsy\/\">John Moore&#8217;s<\/a> blog today.&nbsp; What a great find!&nbsp; His <a href=\"http:\/\/brandautopsy.typepad.com\/brandautopsy\/2007\/10\/the-marketing-c.html\">post<\/a> on <em>The Marketing Courtship<\/em> <em>Process<\/em> is right on.<em>&nbsp; <\/em>I especially like the point on the window of loyalty.&nbsp; Brand loyalty doesn&#8217;t last a lifetime (rarely).&nbsp; It&#8217;s our laziness that convinces us that everything should stay the same.&nbsp; We tend to market our products and ourselves in the same way.&nbsp; <\/p>\n<p>I digress&#8230;read the entire post for some great tips on marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Found John Moore&#8217;s blog today.&nbsp; What a great find!&nbsp; His post on The Marketing Courtship Process is right on.&nbsp; I especially like the point on the window of loyalty.&nbsp; Brand loyalty doesn&#8217;t last a lifetime (rarely).&nbsp; It&#8217;s our laziness that convinces us that everything should stay the same.&nbsp; We tend to market our products and&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[521],"tags":[],"class_list":["post-717","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/comments?post=717"}],"version-history":[{"count":0,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/717\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/media?parent=717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/categories?post=717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/tags?post=717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}