{"id":718,"date":"2007-10-23T14:59:40","date_gmt":"2007-10-23T14:59:40","guid":{"rendered":"http:\/\/www.epicliving.com\/epic\/making-the-best\/"},"modified":"2007-10-23T14:59:40","modified_gmt":"2007-10-23T14:59:40","slug":"making-the-best","status":"publish","type":"post","link":"https:\/\/www.epicliving.com\/epic\/making-the-best\/","title":{"rendered":"Making the Bestseller List"},"content":{"rendered":"

Seth Godin has a great post<\/a> on The NY Times Bestseller List<\/em>.  In a time where every advantage is looked for in marketing a book, it only makes sense to want what the Times has.  The fuel (press, conversation, scale, etc.) is pretty powerful.  However, I wouldn’t go looking for it…unless you’re Malcom Gladwell or Colin Powell.<\/p>\n

My book, Waking Up In Corporate America<\/em><\/a> is scheduled to be released in mid-December.  The strategy I will pursue is to not think about bestseller lists (the odds say this is wise).  But to do all I can to make the ideas contained in the book contagious.  The following are some processes I’ve embraced in marketing the book:<\/p>\n

    \n
  1. Expression deepens impression.  As I speak, my soul soaks in more of what I’ve written in the book.  This is important as I articulate to the right outlets\/portals what "Waking Up" is all about. <\/li>\n
  2. Leverage relationships first-person and deeper that want to help me.  I’ve never been successful without the help of others. <\/li>\n
  3. Think big, but remember I can’t fly. <\/li>\n
  4. Be different in how I position the book.  I’m not going to Oprah or the local paper the way that everybody else has.  I’ve got nothing to lose, so why not be different. <\/li>\n
  5. I will ask ask my "fans" to buy, read and tell 4 other people about the book.    <\/li>\n
  6. Don’t seek fame, fortune, power and the like.  The world doesn’t need another set of elbows at the table.<\/li>\n
  7. Get going on book #2.  I’ll spend a lot of time on the first one, but I need to remember that its a crowded avenue out there and I only have a limited window to work with.  This is a great move for increasing urgency.<\/li>\n<\/ol>\n

    The list above is limited and I hope I’ll learn some new tactics along the way.  For example, I found Twitter<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Seth Godin has a great post on The NY Times Bestseller List.  In a time where every advantage is looked for in marketing a book, it only makes sense to want what the Times has.  The fuel (press, conversation, scale, etc.) is pretty powerful.  However, I wouldn’t go looking for it…unless you’re Malcom Gladwell or…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[521],"tags":[],"class_list":["post-718","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/comments?post=718"}],"version-history":[{"count":0,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/718\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/media?parent=718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/categories?post=718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/tags?post=718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}