{"id":730,"date":"2007-10-02T15:18:04","date_gmt":"2007-10-02T15:18:04","guid":{"rendered":"http:\/\/www.epicliving.com\/epic\/whats-the-custo\/"},"modified":"2007-10-02T15:18:04","modified_gmt":"2007-10-02T15:18:04","slug":"whats-the-custo","status":"publish","type":"post","link":"https:\/\/www.epicliving.com\/epic\/whats-the-custo\/","title":{"rendered":"What&#8217;s the Customer For?"},"content":{"rendered":"<p>Never forget that customers are not a means to an end (your profits).&nbsp; Customers are there to be served and given what they are willing to pay for.<\/p>\n<p>Our corporate culture has gotten the cart before the horse on this one.&nbsp; Is it any wonder to you that service is just a word for so many organizations?<\/p>\n<p>Start serving and you&#8217;ll make all the money you need.<\/p>\n<p>Seth Godin&#8217;s post on <a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2007\/09\/it-almost-alway.html\">It (almost) always happens this way<\/a> speaks to what happens when organizations forget.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Never forget that customers are not a means to an end (your profits).&nbsp; Customers are there to be served and given what they are willing to pay for. Our corporate culture has gotten the cart before the horse on this one.&nbsp; Is it any wonder to you that service is just a word for so&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-730","post","type-post","status-publish","format-standard","hentry","category-business-commentary"],"_links":{"self":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/comments?post=730"}],"version-history":[{"count":0,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/730\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/media?parent=730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/categories?post=730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/tags?post=730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}