{"id":835,"date":"2007-01-29T10:06:31","date_gmt":"2007-01-29T10:06:31","guid":{"rendered":"http:\/\/www.epicliving.com\/epic\/walking_in_the_\/"},"modified":"2007-01-29T10:06:31","modified_gmt":"2007-01-29T10:06:31","slug":"walking_in_the_","status":"publish","type":"post","link":"https:\/\/www.epicliving.com\/epic\/walking_in_the_\/","title":{"rendered":"Walking in the Customer&#8217;s Shoes"},"content":{"rendered":"<p>Guy Kawasaki has a great post today about <a href=\"http:\/\/blog.guykawasaki.com\/2007\/01\/the_top_ten_stu.html\">The Top Ten Ways to Hinder Market Adaption<\/a>.&nbsp; I learned a few things for my online pursuits, but I also came away encouraged that someone else in the universe feels my same frustration.&nbsp; This pertains to the mind-numbing approach that some companies take in making it &quot;easy&quot; for customers to interact with said company.<\/p>\n<p>I have been outspoken about corporate America&#8217;s failure in producing leaders.&nbsp; Guy&#8217;s examples are fitting with my critique.&nbsp; Why would you make it hard for customers to do business (however you measure that)?&nbsp; Security&#8230;online or otherwise?&nbsp; You can make a customer happy and still be secure.&nbsp; If you can&#8217;t, you probably are soon to be out of business. <\/p>\n<p>Great leaders understand that you begin with the end and then work your way back.&nbsp; In other words, the customer&#8217;s happiness back to their entrance (online or in-person) to your business.&nbsp; <\/p>\n<p>These principles are pretty simple, but you have to be able to <strong>see <\/strong>it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guy Kawasaki has a great post today about The Top Ten Ways to Hinder Market Adaption.&nbsp; I learned a few things for my online pursuits, but I also came away encouraged that someone else in the universe feels my same frustration.&nbsp; This pertains to the mind-numbing approach that some companies take in making it &quot;easy&quot;&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-835","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/comments?post=835"}],"version-history":[{"count":0,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/835\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/media?parent=835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/categories?post=835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/tags?post=835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}