{"id":96,"date":"2013-09-03T06:45:00","date_gmt":"2013-09-03T06:45:00","guid":{"rendered":"http:\/\/www.epicliving.com\/epic\/5-questions-with-dan-schawbel-author-of-promote-yourself\/"},"modified":"2013-09-03T06:45:00","modified_gmt":"2013-09-03T06:45:00","slug":"5-questions-with-dan-schawbel-author-of-promote-yourself","status":"publish","type":"post","link":"https:\/\/www.epicliving.com\/epic\/5-questions-with-dan-schawbel-author-of-promote-yourself\/","title":{"rendered":"5 Questions with Dan Schawbel, Author of Promote Yourself"},"content":{"rendered":"

\n\"Promote_yourself_image\"<\/a>
I've known Dan Schawbel<\/a> for quite a few years now and he is one of the best when it comes to the art of personal branding. His new book, Promote Yourself: The New Rules of Career Success<\/a>, distills great advice to all who want move their careers forward.<\/p>\n

I really appreciate Dan's answer to the first question. I try remember what makes me special and who the right audience is, daily. Enjoy!<\/p>\n

 <\/p>\n

You were one of the first thought leaders to talk about personal
\nbranding. How has it changed over the last 5 years?<\/strong><\/p>\n

Personal
\nbranding is the process by which we unearth what makes us special and then
\ncommunicate it to the right audience. You could also say it's what people say
\nwhen you're not in the room and how you position yourself in the marketplace.
\nThe basics of personal branding haven't changed but the technology has and we
\nhave to adapt to it in order to build and maintain our careers. The web, and
\nthe media, is a lot more fragmented and competitive now which is the biggest
\nchange from my perspective. Getting publicity is both easier and harder because
\nthe web is more open, there are more channels but that means more competition.
\nThe conversation has changed from five years ago. The conversation used to be
\nabout how to build a brand using social networks five years ago because it was
\nso new. Today, it's all about standing out in the crowd.<\/p>\n

Tell me a little about your partnership with American Express.<\/strong><\/p>\n

I
\npartnered with American Express to study two different things that are both
\nrelated. First, we wanted to know what managers look for when promoting in the
\nworkplace. Second, we wanted to see if millennials and their managers were on
\nthe same page when it came to career success. We surveyed 1,000 millennial
\nemployees and 1,000 of their managers and uncovered some interesting findings.
\nWe found that millennials have a positive view of their managers, while their
\nmanagers had a negative view of them. We also uncovered that managers are
\nlooking for an employee with strong soft skills over one with hard skills when
\npromoting. Another interesting thing was that a lot of companies don't give any
\nfeedback and some don't even have annual performance reviews. Social media
\nisn't embraced at all in most companies still and managers don't really care if
\nan employee has social media skills. This will all change in the future as
\nmillennials become managers.<\/p>\n

What\u2019s one strategic way to promote yourself inside of a large
\norganization?<\/strong><\/p>\n

The best way to promote yourself inside of a large organize is
\nto go above and beyond your job description and expand your responsibilities.
\nThis does a few things for you. First, it takes the load off of your manager so
\nthat they can concentrate on taking on projects that will help them get ahead,
\nwhich will in effect get you ahead. Second, people will start perceiving you as
\na future leader so you will advance faster than your peers. Third, it will give
\nyou more experience and make you more valuable to your firm. If all you do is
\nwhat you did yesterday, it's impossible to get ahead at work.<\/p>\n

In your book you detail how social media impacts personal
\nbranding. Has social media made the traditional resume obsolete?<\/strong><\/p>\n

The traditional resume is evolving and will eventually be
\ndisplaced by your online presence. You could look at LinkedIn as being the
\n"new resume" but it's really just your online presence. What does the
\ninternet say about you? The problem with the traditional resume is that
\neveryone ends up looking the same and it only shows what you've done in the
\npast. The web is all about what's happening now. Your online presence gives
\nemployers an idea of what you're thinking today and in the future.<\/p>\n

What advice would you give to the millennial worker who feels
\nstuck and overlooked in their current role?<\/strong> <\/strong><\/p>\n

If
\nyou feel stuck there are a number of things you can do to get unstuck. First,
\nyou need to go to your manager and ask for more responsibilities outside of
\nyour current ones. If that doesn't work and you've been at your company for two
\nyears, then try and apply to other positions at your current company. If that
\ndoesn't work, then you have three more options. You could go to graduate
\nschool, which is only a good idea if a degree is required or highly encouraged
\nin your field. You could quit and start a company but that only works if you've
\nalready been working on it on nights and weekends and have enough money saved
\nup to pursue it. You can take a job at a different company if you find one or
\nif a recruiter emails you about one. It really depends on your career
\naspirations, how much money you've saved and who is in your network to support
\nyou.<\/p>\n

Dan Schawbel is a Gen Y career and workplace expert, the Founder of Millennial
\nBranding and the author of the new book, <\/em>Promote Yourself: The New Rules For Career Success<\/em><\/a> (St. Martin's Press).<\/em><\/p>\n

 <\/p>\n

 <\/p>\n

\nRelated articles<\/legend>\n
\n
\"\"<\/a>5 Questions with Lois Kelly of Rebels at Work<\/a><\/div>\n
\"\"<\/a>Leadership and the Social Media Frenzy<\/a><\/div>\n<\/div>\n<\/fieldset>\n","protected":false},"excerpt":{"rendered":"

I've known Dan Schawbel for quite a few years now and he is one of the best when it comes to the art of personal branding. His new book, Promote Yourself: The New Rules of Career Success, distills great advice to all who want move their careers forward. I really appreciate Dan's answer to the first…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-96","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":0,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/posts\/96\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/categories?post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.epicliving.com\/epic\/wp-json\/wp\/v2\/tags?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}