No Problems…When We’re Perfect

The title of this post is my reccomendation for AT&T to use as a marketing slogan.  More specifically for the IPhone.  C/NET News has an interesting piece on the current issues around activation for the IPhone.  Usually when you take the middle of two extremes (customers and providers) you’ll get the truth. 

It’s no secret about AT&T’s struggle with giving outstanding customer experiences.  Guy Kawasaki posts his review of the iPhone here ("My iPhone Review").  His experience with the folks at AT&T mirror my own from two years ago…at least their consistent.

I wonder whether Steve Jobs was a little nervous during pre-launch?  My read says he’s written these glitch issues off to the following:

  • Every product has an ebb and flow cycle.
  • The "brand" will transcend the problems.
  • People want the iPhone to be magical and wonderful…therefore it is!
  • He’ll rip the heads off of many if these glitches aren’t fixed soon:)