We all know people who are good at positioning for insincere purposes. This is probably why the word has a fairly negative connotation. But what about positioning for sincere and "right" reasons?
It could be a game-changer for you.
Whether you're looking for your next job opportunity or pitching a VC on a great business idea, positioning is vital. Consider it the backdrop for your story. If your intentions are sincere, then you should want to position the story (compelling and not like the everyone else) for your audience. Seems to me it would take the edge off of the blues we can tend to experience while pursuing our dreams.
It's worth it if you want your life to count. Understand this; if you were looking for any employer, any VC, any business partner, then positioning would be a complete waste of time. But my guess is you want it to be right. The question is whether you're willing to go through the fire to find what you're looking for.
After the fire, you'll find the place you were looking for.