Seth Godn’s June 12th Blog on the death of a sales call speaks volumes about changes in the way people buy. I’m most fascinated by the fact that some salespeople (if you can call them that) are still trying practice a dying (not that we don’t need salespeople, but we just need changed salespeople) art. It reminds me of organizations who hire managers that don’t have a clue about leading people. Giving power to someone who hasn’t spent a minute thinking about what energy that is unleashed by power-good or bad.
Even if you’re not a salesperson, take a step back and look at what you’re doing and ask yourself these questions:
- Am I still relevant?
- Is what I’m involved in matter to anyone other than me?
- Would people want to hear from me, even if I didn’t work for "Brand X?"
- Do I know what my own brand is?
- How is the world changed by what I do?
Don’t panic if your answers are not very pretty. It just means you’re waking up.