The Future of HR with Carol Morrison of i4cp

The following is an interview I conducted with Carol Morrison of i4cp on the future of HR. A very compelling conversation we had.

Carol
Morrison is a Senior Research Analyst. She has been with i4cp for eight years,
researching and writing about the talent, strategy, and leadership issues that
directly affect organizational performance. In addition, Carol has authored
articles for Talent Management Magazine,
Chief Learning Officer, HRPS Journal, Human Resource Executive,
and other
publications.

 

I’ve heard for some years that HR
professionals desire a role that makes them more of a partner in the business
enterprise. Is this desire becoming a reality? Are they moving the needle?

You’re absolutely right. This has been – and continues to
be – an evolution for HR and the business partner role. i4cp’s interviews with
CHROs and other top HR and business leaders confirm that many are shifting
their HR functions toward greater efficiency in handling the transactional and
administrative duties typically associated with HR. Technology is helping to
enable that transition.

In turn, greater efficiency affords HR professionals more
time to focus on the value they can provide to the business by helping to
identify issues that impede productivity, by uncovering potential opportunities,
and in working with business leaders to better leverage the contributions of
the workforce. As i4cp’s recent study, The
Future of HR: The Transition to Performance Advisor,
underscores, the HR
professional’s role is all about driving organizational performance and that’s
unfolding in more companies today.

What traits/strengths should the HR
professional of tomorrow possess?

Exploring competencies that the future
HR professional will need is one of the core aspects of the i4cp study.
Certainly, keen business savvy is the starting point for a business partner who
can be a trusted and credible advisor to business leaders. It’s more than an
understanding of basic financial statements and business models. It’s in-depth
business acumen, along with such competencies as strategic thinking, the
ability to develop and execute strategy, a strong sense of ethics,
organizational design skills, comprehension of metrics and analytics, decision-making
capabilities, and an understanding of technologies and information systems.

CHROs with whom we spoke told i4cp
that HR performance advisors need to know how to ask the right questions to get
at the issues important to the business. They need courage to speak up when
it’s important to question the status quo, and the emotional intelligence that
enables them to effectively function in volatile situations and to serve as
confidantes when business leaders need reliable counsel.

How will the HR function stay relevant
in the next 10 years?

By contributing those competencies
just described. As long as organizations employ workforces, HR will be not only
relevant, but crucial. Human capital generally represents an organization’s
greatest investment and its greatest asset. If you are a leader who believes
that employees and their contributions are key elements that drive innovation,
differentiation, and competitive advantage, then there’s an important place in
your organization for HR professionals who can help you optimize performance by
ensuring that your workforce is appropriately trained, motivated, and deployed
to execute your business strategies.

In some ways, HR is exploring the last
frontier that holds promise for truly affecting business performance. The
economic challenges of recent years have sharpened leaders’ abilities to cut
costs, streamline processes, and wring all they can from tangible
organizational assets. There is tremendous power in the intangibles that
employees bring: discretionary effort, creativity, tenacity, wide-ranging talents,
and the desire to excel – to name just a few. HR is the integral link in the
performance chain – the force for uncovering and developing that human capital
potential.

On the whole, do most HR professionals
understand the challenges ahead within the world of work?

Yes – certainly as well as any of us
can understand the challenges within our volatile business environment. HR
professionals see the work world’s issues reflected in the faces of the
employees and managers they serve every day. So long as HR professionals – and
those involved in every other business discipline – remain curious, eager to
learn, and engaged in moving their organizations ahead, they’ll rise to the
challenges that come their way.

In fact, HR already may be ahead of
the curve. HR professionals often are intimately involved in organizational
change initiatives. Leading the way for change and helping employees and
leaders, alike, adjust to it has afforded HR professionals years of
opportunities to develop the agility and resilience to meet even unanticipated
circumstances with solid skills and resolve.

In addition, the HR leaders who shared
their views with i4cp made clear their investment in providing their promising
talent with unprecedented development options. Often, these involve stretch
assignments, job rotations, and specialized training that extends far beyond
the boundaries of HR. That means HR professionals are learning about
operations, finance, marketing, and other business functions, along with the
challenges they face. They return to HR with expanded networks that cross
functional lines and with a deeper understanding of the issues challenging employees
and managers organization-wide.

How can entrepreneurs, who are
building organizations, include HR in the vision and execution of business
strategy?

By doing just that – including them at the top level from the
outset. Savvy executives know that HR leaders are valuable members of teams
charged with developing business strategy. Leaving human capital considerations
out of strategy formulation is an ill-informed approach that seriously
jeopardizes execution. You wouldn’t leave out budget considerations when
planning new business objectives. Nor would you ignore the technologies or
equipment you’d need to accomplish your desired ends. Employees and their
skills are an equally vital element. Strategies require execution, and that
falls to managers and employees. In many companies, carefully crafted plans
fail because leaders leave human capital considerations out of the strategy
mix.

When i4cp researchers interviewed
Larry Myers, SVP of HR at T-Mobile, he observed that “companies that understand
the impact that sophisticated, top-quality HR organizations and professionals
can have, automatically gain strategic and business advantage. Their executive
teams would not think of making a step strategically without involving HR.”

Successful entrepreneurs understand
that ideas, resources, technologies, processes and people must be deftly melded in order to bring business goals to
fruition. They include HR leaders in developing
strategies to ensure that they’ve addressed all the elements necessary to
capably executing those strategies.

 

Need and Demand

It took me some time (probably more than I care to admit) to realize that to move things you must have need and demand, in-order to create a successful venture that changes the world. I would add scarcity too.

I know n America there is no shortage of life coaches, leadership gurus, management consultants, and the like. The question remains; has the needle moved? Is there evidence of strong ROI? The measurements and data tell a story. This article is one vivid example.

We'd be wiser to put our money somewhere else or change the machine. I write all of this knowing I am a part of the many. The many who have a sign on the door saying "open for business." My reform has begun.

The problem is we've come to this very dangerous place where many individuals and organizations say they need help/direction, but don't have the will to have the demand that produces change. Our government's treatment of our debt crisis is an appropriate portrait. Most politicians would say we have a debt problem, but haven't moved to a place of demand to fix it. Sadly, I fear we've come to the point of no return. I hope I'm wrong.

The reality is the same for those in business to help people move to breakthrough. An entrepreneur may have a thriving practice with many clients, but if the clients are circling the airport, it doesn't mean you have value. It just means your getting paid and they're circling the airport. And getting paid is sometimes the problem. Money often likes things to say just as they are. I tell every client that if we don't see change, they need to fire me.

Sticking yourself inside of the arena of change is dangerous, and most do not like danger. That's one reason the status quo is so appealing. Are you willing to ask yourself if the needle is moving, if change is occurring? Not change where you just move the furniture around, but where you go deep and examine everything to the foundation.

And you thought the big part was building a career.

Ideas Are Not Enough

Ideas are not enough in business and personal. There was a point in my entrepreneur journey, though, when I believed having a great idea was enough. It isn't.

I attended a breakfast meeting this morning sponsored by a local group, TechColumbus. The presenters were from Clarus Parners and they gave wonderful insights into the art and science of presenting your business for funding/investment.

As I sat in the meeting, I couldn't help but think about how much I've learned over the last 5 years. I'm pleased to be where I'm at today. One of the big lessons is understanding that you can't just rely on a good or great idea. Your ideas need a full-spectrum of attention. It runs from capital to advice.

Here are some notes from the presentation this morning:

  • Know your sales trends. Are they up? Are they down. Is the trend long or short-term in nature?
  • What's the real value of your idea? Warren Buffett said, "Price is what you pay. Value is what you get."
  • Be realistic in your projections.
  • Investors want to see that you've got "skin in the game." How much of what you've got (money, time, intellectual property, etc.) is attached to the idea?
  • Funding comes when both sides see desired value.
  • Surround yourself with quality advisors.

 

Faith in Business

What level of faith (belief in something that is real, but unseen) do you have in your business? How about your people? Do you act on this faith even if the brilliance is not seen by many?

The answer to the three questions I posed will tell you a lot about the soul of your business and its true health.

This is the "hard" in hard work.

Scarcity

Convinced more and more that our search needs to be toward scarcity. In such a way that our abilities, talents, strengths, etc. are called upon to remedy the need for what is scarce. Economics reveals this too, but we can apply across platforms. Your ability to change the world for the better is linked here.

This assumes, like me, that you want to shake things up where you're at.

The Collision of Profit Motive and Meaningful Work

I'm all for profit, wished I had more.  And I'm very into meaningful work. The problem is found in the collision of profit motive and meaningful work.

The problem rears its ugly head when the profit motive starts taking greed steroids.  Meaningful work exits when this happens.  I wish this scenario was rare, but you and I know it's not.  The crazy part is profit and meaningful work can coexist and thrive.

In many ways we live in a tale of two cities.  One city is a place where management (entry to executive) is focused on profit, expenses, quarterly news, and the like.  The other city is a place where the employee is looking and longing for meaningful work.  They're not immature children or idealistic dreamers, just people who understand that life is a limited time offer and they desire to make the most of the time given.  This is the reality and the reason we're in such a mess, relating to how we do and live out our work.

So why are the two at odds?

  1. At some point we put a higher value on things (money, possessions, titles) versus people and the lives they lead.  And what is valued most, is what will get the lion-share of attention.
  2. Greed and power can be just as addicting as any drug.  The person is overtaken and refuses to give it up.
  3. We started telling our children to fit in a box.  See standardized testing as a measure of intelligence, for example.  We've all but poisoned their ability to recognize meaningful work.
  4. Wall Street (for those entities in the publically traded realm).
  5. The absence of courageous leadership inside the halls of management.

I've always been about people-for better or worse, so I'm not writing to offer solutions on how to fix corporate America.  In the spirit of giving you a place to start, a place to begin discovering where meaningful work may be found, I want you to take a look at the following video clip:

 

 

 

7 Things Your Manager Wants You To Know

Corporate maze 

I spoke with a friend yesterday about the role of her manager in her job.  He's an advocate for her and a buffer.  The buffer part was what struck me.  He's a buffer between my friend and senior management.  Sadly, senior management in this organization is living in an alternative reality, so they need someone who is deft at translating this reality into real world application.  This happens a lot in the corporate world.

This post is not a defense of the middle-manager, nor is it a rant about how bad they sometimes can be.  In the spirit of balance I want you to consider 7 things your manager wants you to know:

  1. Your manager is afraid.  In many ways this makes them like everybody else, with one huge exception.  Your manager has power and influence over the work of human beings.
  2. Your manager thought they wanted the job when it was offered.  Many managers are conflicted.  The organization dressed everything up well, put on the nicest face, but decided to let themselves go after the honeymoon.  Now your manager sees themselves as stuck.
  3. Your manager wants to do the right thing.  She realizes she can't please everyone.  She knows that making a decsion swiftly and resolutely is sometimes needed, even if you don't see it or understand it.
  4. Your manager wants ongoing learning and growth.  But it's very difficult when profit tries to push an unseen opportunity out the door.  Or worse, the organization doesn't care about learning and growth.
  5. Your manager has been a bully all their life and has no intention of stopping.  Unless, of course, someone decides to push back.  He believes the organization is weak for not putting a halt to his behavior.
  6. Your manager is intimidated by people who are smarter and wiser.  They see vulnerability (being ok with not being the crown jewel in the room) as something to be avoided.
  7. Your manager feels like their life is ebbing away.  The other parts of life are demanding much from her, just like the organization.  In many ways she wonders where is the life she dreamed of.

Your People Are Smarter Than You Think

If there is any statement I would want a manager/leader to understand, it would be the following:

    "Your people are smarter than you think."

I feel sorry for those organizations that promote, deify, and plain flatter the pants off of management candidates and new hires (including senior management).  I feel even sorrier for those individuals because most of the time they are not prepared to lead.  It's often a case of letting words on a resume or some performance metric around revenue generation that leads to this ride to hell.

On face of it, you might say congratulations are in order for the recently hired or promoted.  I wouldn't want to stop the celebration and I certainly applaud those who desire to lead people.  The problem rests in not taking time to explain some key and essential truths.  And one of those is:

    "Your People Are Smarter Than You Think."

So You may be wondering why the emphasis on that statement?  Here are the reasons why:

  1. People are tired of corporatese (a language that many organizations use to unknowingly frustrate) and false pretense.
  2. People are tired of managers who feel compelled to remind the world that they are the smartest guy or gal in the room.
  3. People often want to do their jobs with excellence, but they now know that Wall Street is often the prettiest girl in the room. And leaves them feeling the need to watch their back while the CEO gushes over the past quarters numbers. I think you get my point here.
  4. People know the world has changed, but often their leaders are vague on the subject and how it impacts them as an employee.
  5. People know that a title and position do not equal leadership. Thus, they won't really follow if they since an embrace of those two.