The Reality of the New Year 2012

About right now you've probably been bombarded with marketing and advertising messages around losing wieght, starting a business or how to find more work-life balance. This is after all the reality of the new year 2012. All of those ideas I mentioned could be the right thing for you. But before you take the dive, ask yourself the following:

Do I know where I am going and what it will really mean when I get there?

Remember, marketers can sometimes be like our current crop of politicians. They feel compelled to say things motivated by a desire to take something from you…your money more directly. Parting with your hard-earned cash is inevitably a part of the process, but beware of any message that is contrary to reality. For example, not every woman was meant to be a size 4. And very few goals are supposed to be easy-really

Go and find out where you want to be. Once that's done, don't let go because it will be your compass.