I am always struck by businesses/organizations who are unresponsive. My experience with a Washington State winery is a perfect example. I’ll leave the name out and tell you I used to be a consumer of their product (if you’re interested in the health benefits of red wine check out Roger Corda’s book The Red Wine Diet).
After reading Mr. Corda’s book I wanted to ask the winery about their production processes. Specifically, the maceration period during the making of the wine. It was and is an important question as I choose what I will buy.
Here’s a flash; I’m a customer looking to make a buying decision-educated decision. I emailed their "info@______.com link. Do you think I heard back from them? Nope! Why create the link if you’re not going to do anything with it. Name it "noresponse@_____.com. At least then we’d have some honesty.
Every customer matters. Not responding to them sends a message that you do not care.
I have only one tip today:
- Respond to your customers! They’re the only reason your organization exists.